Author Archives: maryjane.martin

Digital Skills will help find that summer job

Over the winter holidays, many high school students will be thinking about summer — especially finding a summer job .  Fortunately, there are a number of online resources available to students to help students safely and effectively find a job … Continue reading

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How to develop a web analytics framework

Properly applied web analytics can show you whether or not you’re hitting your objectives and help you develop your web strategy for the future. But before you search for the best tool, Avinash Kaushik  advises you develop a framework that … Continue reading

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Teaching an old dog new code

This week in #CEID100, we developed our coding skills via the Codeacademy. Codecademy is an online interactive platform that offers free coding classes in 12 different programming languages including Python, Java, JavaScript, Ruby, SQL, and Sass, as well as markup … Continue reading

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Stop and think before you click

This week 4,500 Ontario Cannabis Store customers had their private information and orders accessed by hackers after a breach at Canada Post.   And Information Security experts warn we’ve haven’t seen the last of large-scale data breaches, such as the one … Continue reading

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Need help getting your emails read? There’s an app for that!

                  This week I used  Appy Pie to create a mobile app to help corporate communicators improve open and read rates with their email campaigns.  Here’s the link: https://www.pwastore.com/w/effective-email-campaigns

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An elevator pitch in six words

I recently attended an Internal Communication Conference in Toronto.  One of the keynote speakers was Steve Crescenzo.  He noted corporate communicators have to compete with thousands of messages in the workplace (think cat memes or dog tease videos). Even with … Continue reading

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Shedding the light on data tracking

      According to the Edelman Trust Barometer (https://www.edelman.com/trust-barometer/), trust in organizations worldwide is at an all time low.  We trust organizations with our personal information and when that expectation isn’t met, they lose our trust and respect. This … Continue reading

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A Prezi presentation

I am a corporate communication consultant and PowerPoint is the most used presentation tool used by my clients.  This week I had the opportunity to explore Prezi and experiment with many of its features.  Here is a video of the … Continue reading

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10 Google search tips for the weary traveller

Planning for a dream vacation takes time and research.  Here are 10 tips to help save some time when planning your itinerary: The best way to search for an exact word or phrase on Google is to use quotation marks … Continue reading

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Are your devices talking behind your back?

  As John Palfrey and Urs Gasser noted in their book, Interop: The Promise and Perils of Highly Interconnected Systems, our level of digital interconnectedness comes at an increasingly high price.  “We make big trade-offs as we become digitally connected … Continue reading

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